Video advertising has evolved as a dominant force in the marketing landscape in today’s digital age, as attention spans are shrinking and competition for consumer engagement is fiercer than ever. Video content has transformed how marketers communicate with their audiences by being captivating, immersive, and dynamic. Video advertising has become vital for companies looking to… Continue reading How to make your video creatives even more effective and engaging?

Header Bidding is the automatic mechanism for digital advertising trading which makes it possible to bid simultaneously on the same advertising space in real-time auctions. It has been developed to manage many advertisers, allowing it to automate the auctioning process. According to businessinsider.com, up to 86% of the world’s largest publishers have already started using… Continue reading Main advantages of using Prebid for publishers

These days, it takes more than banners to attract online users. Moreover, the abundance of ads resulted in banner blindness. According to Infolinks, 86% of users experience it, and the situation is no better on mobile media – more than 50% of all ad clicks are accidental. Naturally, both publishers and advertisers keep losing their… Continue reading What are Rich Media ads, and how to use it properly?

DMP (Data Management Platform) is a platform that allows collecting, storing, processing, and using your users’ and clients’ data to optimize marketing campaigns. DMP is usually used to collect and manage large amounts of data, including information on user online behavior, demographic data, location, devices, etc. It can also integrate with other ad management and… Continue reading What is DMP?

Аd Exchange is a digital platform where publishers and advertisers exchange their advertising inventories on a real-time basis by selling and buying ad slots. In other words, it is a mediator platform for the supply and demand sides. On Ad Exchange, marketers and agencies can buy placement for any ad type – videos, banners, audio… Continue reading What is Аd Exchange?

Fraud in digital advertising usually means actions aimed at imitating user activity necessary to meet the advertiser’s requirements. These may include: Bots – software specifically developed with fraudulent intentions; Install farms – operators manually provide views, clicks, and downloads using disguised IP addresses; Fake ads, after clicking on which users see no content. On average,… Continue reading Ad Fraud

There are a lot of formats of programmatic advertising, and today we would like to talk about one of them – audio advertising or digital audio. This ad type has bright prospects as it offers a quality alternative to visual adverts. You can sell your products not only to content viewers, but also to users… Continue reading Audio Advertising

The success of a publisher’s inventory monetization campaign depends on several factors, the main one being the number of advertisers. The more advertisers get offered your inventory, the higher your income. Previously, it was the Waterfall cascade model that was used to offer advertising slots to marketers at real-time auctions; today it is replaced by… Continue reading Advantages of Header Bidding for publishers

Today, display video ads purchased through programmatic services are the largest item of advertising spend all around the world. More than 80% of all video ads are sold automatically, whereas, in 2017, the total amount spent on programmatic advertising in the USA alone was around 16 million. In 2021 the number went up to 44… Continue reading 5 types of programmatic video ads

Ads.txt (Authorized Digital Sellers) is a global market product launched by IAB Tech Lab in 2017 and aimed to protect the customers’ money from fraudulent traffic. It is a text file stored in the website’s root folder, containing the list of companies authorized to sell the inventory on the site. In other words, it quotes… Continue reading What is ads.txt

During the coronavirus lockdown, the average time spent on mobile apps and games increased by 20% compared to the pre-pandemic era. It is an excellent chance to start monetizing your product through mobile advertising, with rewarded video ads being one of the most efficient tools. What is a rewarded video? Rewarded video is a type… Continue reading Advantages of video ads for publishers: the efficiency of rewarded video

Programmatic advertising explained: what is it, how it works, and why it is efficient In 2021, advertisers spent more than 90% of their budgets allocated to display advertising (i.e. the ads shown on phones, desktop computers, TVs, and other devices) on programmatic advertising. What makes them invest that amount of money in it? This article… Continue reading Programmatic advertising explained

With the rise of the internet and social media, traditional television is slowly going by the wayside. It is being replaced by CTV and OTT as these have a wider range of possibilities and are more flexible in comparison to cable TV. Against the background of cable TV stagnation, CTV and OTT segments are gaining… Continue reading OTT and CTV advertising: what’s the difference?

Imagine that you are playing your favorite mobile game; you have already passed several levels and are about to start a new one. While it’s loading you see a small ad that seems interesting but you don’t want to click on it and be redirected to the advertiser’s page as your game is in progress.… Continue reading How SingleTap makes mobile advertising more efficient

Non-fungible tokens sound like the new kid on the block, but they’re really not. NFTs, as they’re commonly known, have been hanging around the internet since 2014. But it wasn’t until last year that they moved to the “cool table” in the lunchroom with a splash. In 2022, NFT trading hit $17.6 billion, with sellers… Continue reading The top-selling NFT

In one decade, programmatic advertising has undergone a complete technological metamorphosis. Whether you think of it as a niche buying tactic or the leading transactional vehicle for digital advertising inventory, everything in the world of programmatic advertising is transforming and evolving every second. When it comes to selling inventory to advertisers on the publisher side,… Continue reading What is pathway optimization (SPO) in programmatic?

OTT and CTV are the types of television we all know well, however, they offer a whole new experience. For the users, it means the new ways of viewing TV shows and films on a range of devices, without the need of a subscription to cable or satellite providers. This segment is represented by such… Continue reading CTV advertising, what it is, its benefits, accountability, and how to purchase it

Developing mobile applications, and games, in particular, is a long and tedious process, and it is natural that in the end developers would like to see their efforts rewarded with sufficient and stable revenue. This is where various monetization strategies come into play. Choosing the right one has the potential of turning your product into… Continue reading How to monetize IOS Game App? The best monetization strategies and models

Every developer knows that the process of the creation of a mobile game takes a lot of effort, time, and money. Naturally, you would like to at least get those funds back, and in the best-case scenario – get some revenue. Here we are going to have a look at the best strategies and models… Continue reading How to monetize Android Game App? The best monetization strategies and models

If you are working on developing Android or iOS apps, sooner or later you will come to the point where you want to get the well-deserved revenue. We have already discussed various ways of monetizing an application. It can be a paid or freemium model of your product, various types of sponsorship, and, of course,… Continue reading Mobile Ad Revenue Calculator for iOS and Android apps

So, you have firmly decided to go for all the perks offered to you by programmatic advertising and put your ad inventory on offer. And this is where you come against another range of issues that need attention and professional knowledge, with ad mediation technology for mobile apps among them. What is ad mediation? Ad… Continue reading Ad Mediation Technology for Mobile Apps

Having made a decision to monetize their Android and iOS apps with the help of programmatic advertising, developers face the next step – choosing the right mobile app monetization platform. The choice seems overwhelming and hard to make, especially when you do not know what criteria have to be taken into consideration. Let us have… Continue reading Mobile app monetization platform for Android and IOS

It is no secret that the majority of applications on the App Store are free, still, their makers manage to make a good profit on them. The whole idea of making money on something free seems surprising, however, there are a lot of strategies to earn money on iOS apps and here we are going… Continue reading How to earn money from IOS app? How much can you earn from android app?

Android is now the best-known open-source operating system for mobile gadgets, and it offers a whole lot of possibilities for developers. Since most Android users prefer downloading free applications, it seems that the chances of making a profit here is not that high. However, this platform offers an array of options you can use to… Continue reading How to earn money from android app? How much can you earn from android app?

It is not a secret that one of the main reasons to develop an app is to obtain profit. Moneymaking is at the core of any venture and it does not make the product any less worthy. Among many methods on offer, advertising is the one we strongly recommend looking at. You have a whole… Continue reading How much application earn from ads? How long does it take? Monetization statistics

Developing an iOS app is already a challenge, as applying for a spot on the App Store means beating a lot of competition (the company receives about 10 000 applications a week). Supposing you’ve got your approval, why not try and make your product lucrative? With the right strategy to monetize iOS applications, there is… Continue reading How to monetize IOS applications with ads? Most effective strategies of monetization

Any mobile application developer sooner or later comes to the understanding that the product they make can be a good source of income and the modern market offers a range of Android app monetization strategies for them. The downside here is that sometimes it is quite difficult not to get lost in the array of… Continue reading How to monetize android apps with ads? Most effective strategies of monetization

In the course of mobile app development, you naturally come to the point when you start wondering whether the product can attract any additional income. The internet offers a vast amount of information on how to monetize mobile apps, and here we would like to have a closer look at the most prospective ones. Preparing… Continue reading How to monetize mobile apps with ads? Effective ways, strategies, business models

Have you created a cool game app? Does it look nice and keep bringing new users who provide great feedback? Then, it is high time to search for some mobile game monetization strategies. Basically, these are ways to make your product not only fun but also profitable. Though it may seem a tricky task, the… Continue reading How to monetize Mobile Game App? The best monetization strategies and models