Programmatic advertising explained: what is it, how it works, and why it is efficient In 2021, advertisers spent more than 90% of their budgets allocated to display advertising (i.e. the ads shown on phones, desktop computers, TVs, and other devices) on programmatic advertising. What makes them invest that amount of money in it? This article… Continue reading Programmatic advertising explained
With the rise of the internet and social media, traditional television is slowly going by the wayside. It is being replaced by CTV and OTT as these have a wider range of possibilities and are more flexible in comparison to cable TV. Against the background of cable TV stagnation, CTV and OTT segments are gaining… Continue reading OTT and CTV advertising: what’s the difference?
Imagine that you are playing your favorite mobile game; you have already passed several levels and are about to start a new one. While it’s loading you see a small ad that seems interesting but you don’t want to click on it and be redirected to the advertiser’s page as your game is in progress.… Continue reading How SingleTap makes mobile advertising more efficient
Non-fungible tokens sound like the new kid on the block, but they’re really not. NFTs, as they’re commonly known, have been hanging around the internet since 2014. But it wasn’t until last year that they moved to the “cool table” in the lunchroom with a splash. In 2022, NFT trading hit $17.6 billion, with sellers… Continue reading The top-selling NFT
In one decade, programmatic advertising has undergone a complete technological metamorphosis. Whether you think of it as a niche buying tactic or the leading transactional vehicle for digital advertising inventory, everything in the world of programmatic advertising is transforming and evolving every second. When it comes to selling inventory to advertisers on the publisher side,… Continue reading What is pathway optimization (SPO) in programmatic?
OTT and CTV are the types of television we all know well, however, they offer a whole new experience. For the users, it means the new ways of viewing TV shows and films on a range of devices, without the need of a subscription to cable or satellite providers. This segment is represented by such… Continue reading CTV advertising, what it is, its benefits, accountability, and how to purchase it
Developing mobile applications, and games, in particular, is a long and tedious process, and it is natural that in the end developers would like to see their efforts rewarded with sufficient and stable revenue. This is where various monetization strategies come into play. Choosing the right one has the potential of turning your product into… Continue reading How to monetize IOS Game App? The best monetization strategies and models
Every developer knows that the process of the creation of a mobile game takes a lot of effort, time, and money. Naturally, you would like to at least get those funds back, and in the best-case scenario – get some revenue. Here we are going to have a look at the best strategies and models… Continue reading How to monetize Android Game App? The best monetization strategies and models
If you are working on developing Android or iOS apps, sooner or later you will come to the point where you want to get the well-deserved revenue. We have already discussed various ways of monetizing an application. It can be a paid or freemium model of your product, various types of sponsorship, and, of course,… Continue reading Mobile Ad Revenue Calculator for iOS and Android apps
So, you have firmly decided to go for all the perks offered to you by programmatic advertising and put your ad inventory on offer. And this is where you come against another range of issues that need attention and professional knowledge, with ad mediation technology for mobile apps among them. What is ad mediation? Ad… Continue reading Ad Mediation Technology for Mobile Apps