Category: Blog Posts

These days, it takes more than banners to attract online users. Moreover, the abundance of ads resulted in banner blindness. According to Infolinks, 86% of users experience it, and the situation is no better on mobile media – more than 50% of all ad clicks are accidental. Naturally, both publishers and advertisers keep losing their… Continue reading What are Rich Media ads, and how to use it properly?

DMP (Data Management Platform) is a platform that allows collecting, storing, processing, and using your users’ and clients’ data to optimize marketing campaigns. DMP is usually used to collect and manage large amounts of data, including information on user online behavior, demographic data, location, devices, etc. It can also integrate with other ad management and… Continue reading What is DMP?

Аd Exchange is a digital platform where publishers and advertisers exchange their advertising inventories on a real-time basis by selling and buying ad slots. In other words, it is a mediator platform for the supply and demand sides. On Ad Exchange, marketers and agencies can buy placement for any ad type – videos, banners, audio… Continue reading What is Аd Exchange?

Fraud in digital advertising usually means actions aimed at imitating user activity necessary to meet the advertiser’s requirements. These may include: Bots – software specifically developed with fraudulent intentions; Install farms – operators manually provide views, clicks, and downloads using disguised IP addresses; Fake ads, after clicking on which users see no content. On average,… Continue reading Ad Fraud

There are a lot of formats of programmatic advertising, and today we would like to talk about one of them – audio advertising or digital audio. This ad type has bright prospects as it offers a quality alternative to visual adverts. You can sell your products not only to content viewers, but also to users… Continue reading Audio Advertising

The success of a publisher’s inventory monetization campaign depends on several factors, the main one being the number of advertisers. The more advertisers get offered your inventory, the higher your income. Previously, it was the Waterfall cascade model that was used to offer advertising slots to marketers at real-time auctions; today it is replaced by… Continue reading Advantages of Header Bidding for publishers

Today, display video ads purchased through programmatic services are the largest item of advertising spend all around the world. More than 80% of all video ads are sold automatically, whereas, in 2017, the total amount spent on programmatic advertising in the USA alone was around 16 million. In 2021 the number went up to 44… Continue reading 5 types of programmatic video ads

Ads.txt (Authorized Digital Sellers) is a global market product launched by IAB Tech Lab in 2017 and aimed to protect the customers’ money from fraudulent traffic. It is a text file stored in the website’s root folder, containing the list of companies authorized to sell the inventory on the site. In other words, it quotes… Continue reading What is ads.txt

During the coronavirus lockdown, the average time spent on mobile apps and games increased by 20% compared to the pre-pandemic era. It is an excellent chance to start monetizing your product through mobile advertising, with rewarded video ads being one of the most efficient tools. What is a rewarded video? Rewarded video is a type… Continue reading Advantages of video ads for publishers: the efficiency of rewarded video

Programmatic advertising explained: what is it, how it works, and why it is efficient In 2021, advertisers spent more than 90% of their budgets allocated to display advertising (i.e. the ads shown on phones, desktop computers, TVs, and other devices) on programmatic advertising. What makes them invest that amount of money in it? This article… Continue reading Programmatic advertising explained