Programmatic advertising explained

Programmatic advertising explained: what is it, how it works, and why it is efficient In 2021, advertisers spent more than 90% of their budgets allocated to display advertising (i.e. the ads shown on phones, desktop computers, TVs, and other devices) on programmatic advertising. What makes them invest that amount of money in it? This article… Continue reading Programmatic advertising explained

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The top-selling NFT

Non-fungible tokens sound like the new kid on the block, but they’re really not. NFTs, as they’re commonly known, have been hanging around the internet since 2014. But it wasn’t until last year that they moved to the “cool table” in the lunchroom with a splash. In 2022, NFT trading hit $17.6 billion, with sellers… Continue reading The top-selling NFT

What is pathway optimization (SPO) in programmatic?

In one decade, programmatic advertising has undergone a complete technological metamorphosis. Whether you think of it as a niche buying tactic or the leading transactional vehicle for digital advertising inventory, everything in the world of programmatic advertising is transforming and evolving every second. When it comes to selling inventory to advertisers on the publisher side,… Continue reading What is pathway optimization (SPO) in programmatic?

CTV advertising, what it is, its benefits, accountability, and how to purchase it

OTT and CTV are the types of television we all know well, however, they offer a whole new experience. For the users, it means the new ways of viewing TV shows and films on a range of devices, without the need of a subscription to cable or satellite providers. This segment is represented by such… Continue reading CTV advertising, what it is, its benefits, accountability, and how to purchase it

How to monetize IOS Game App? The best monetization strategies and models

Developing mobile applications, and games, in particular, is a long and tedious process, and it is natural that in the end developers would like to see their efforts rewarded with sufficient and stable revenue. This is where various monetization strategies come into play. Choosing the right one has the potential of turning your product into… Continue reading How to monetize IOS Game App? The best monetization strategies and models

How to monetize Android Game App? The best monetization strategies and models

Every developer knows that the process of the creation of a mobile game takes a lot of effort, time, and money. Naturally, you would like to at least get those funds back, and in the best-case scenario – get some revenue. Here we are going to have a look at the best strategies and models… Continue reading How to monetize Android Game App? The best monetization strategies and models