Ad Fraud

Fraud in digital advertising usually means actions aimed at imitating user activity necessary to meet the advertiser’s requirements. These may include: Bots – software specifically developed with fraudulent intentions; Install farms – operators manually provide views, clicks, and downloads using disguised IP addresses; Fake ads, after clicking on which users see no content. On average,… Continue reading Ad Fraud

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Audio Advertising

There are a lot of formats of programmatic advertising, and today we would like to talk about one of them – audio advertising or digital audio. This ad type has bright prospects as it offers a quality alternative to visual adverts. You can sell your products not only to content viewers, but also to users… Continue reading Audio Advertising

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Advantages of Header Bidding for publishers

The success of a publisher’s inventory monetization campaign depends on several factors, the main one being the number of advertisers. The more advertisers get offered your inventory, the higher your income. Previously, it was the Waterfall cascade model that was used to offer advertising slots to marketers at real-time auctions; today it is replaced by… Continue reading Advantages of Header Bidding for publishers

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What is ads.txt

Ads.txt (Authorized Digital Sellers) is a global market product launched by IAB Tech Lab in 2017 and aimed to protect the customers’ money from fraudulent traffic. It is a text file stored in the website’s root folder, containing the list of companies authorized to sell the inventory on the site. In other words, it quotes… Continue reading What is ads.txt

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Advantages of video ads for publishers: the efficiency of rewarded video

During the coronavirus lockdown, the average time spent on mobile apps and games increased by 20% compared to the pre-pandemic era. It is an excellent chance to start monetizing your product through mobile advertising, with rewarded video ads being one of the most efficient tools. What is a rewarded video? Rewarded video is a type… Continue reading Advantages of video ads for publishers: the efficiency of rewarded video

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Programmatic advertising explained

Programmatic advertising explained: what is it, how it works, and why it is efficient In 2021, advertisers spent more than 90% of their budgets allocated to display advertising (i.e. the ads shown on phones, desktop computers, TVs, and other devices) on programmatic advertising. What makes them invest that amount of money in it? This article… Continue reading Programmatic advertising explained

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The top-selling NFT

Non-fungible tokens sound like the new kid on the block, but they’re really not. NFTs, as they’re commonly known, have been hanging around the internet since 2014. But it wasn’t until last year that they moved to the “cool table” in the lunchroom with a splash. In 2022, NFT trading hit $17.6 billion, with sellers… Continue reading The top-selling NFT