Header Bidding Solution

Intensifies Programmatic Sales Drive maximum revenue with header bidding technology

With AdsGard header bidding technology, it is easier to run pre-bid auctions. Now publishers can offer inventory to all demand partners at the same time, allowing them to compete for available impressions on equal footing. When publishers simultaneously offer inventory to as many ad buyers as possible, they significantly increase the bidding competition on a per-impression basis, escalating prices and generating a higher yield.

The more demand partners you work with, the more unique price offers you catch. AdsGards’ robust network of media buyers worldwide offers exclusive partnerships for web publishers and app developers. AdsGard connects your niche audiences with premium buyers for competitive auctions that jump-start sales.

AdsGard header bidding solution flattens the publisher’s waterfall, adding true liquidity for every single impression. All operations move from the user’s browser to the AdsGard remote server, significantly eliminating latency issues and passbacks. With horizontal, equal flow, publishers can fill their high-value digital inventory with the largest gain from the high programmatic demand.

Discover the True Potential of the AdsGard Header Bidding Technology

Wrapper Solution

With our powerful wrapper solution, publishers can handle multiple header tags in one place. Publishers can manage the list of their demand partners easily, add new connections, and remove the old ones when necessary. AdsGard wrapper solution is designed to regulate multiple requests, run auctions, and push the winning bids to the ad server on time. Acting as a gateway, our wrapper solution measures all bidders on the same metrics, leaving the final decision to the publisher’s ad server.

Header Bidding

Our header bidding technology helps publishers amplify sales efforts for exceptional revenue generation. Seamless integration along with smooth setup allows publishers to start using Header Bidding right away. Connect to the most powerful programmatic marketplace, experience dynamic bids and remarkable competition from global brands to win impressions. AdsGard allows others to get to know the real value of audiences.

In-app Header Bidding

AdsGard brings the benefits of advanced bidding and competitive auctions to the mobile ecosystem to help app developers uncover the real value of their digital inventory. AdsGard in-app Header Bidder is designed specifically for a speed-sensitive mobile environment, providing a low-latency solution with an easy SDK implementation. The new-generation in-app header bidding solution gives mobile publishers the opportunity to handle auctions with multiple demand sources at the same time, monetizing mobile traffic to the fullest.

Server-side Header Bidding

Speed up ad operations with server-side header bidding, which allows running auctions outside the publisher’s web page. Header bidding container is hosted by AdsGard's ad server, and all incoming and outgoing calls go through our remote server. Now publishers can collaborate with as many media buyers as they wish because it doesn’t affect the performance or load speed of their website. AdsGard takes the load off publisher’s shoulders, allowing them to concentrate on sales and gain more profit.

Advanced Analytics

When using AdsGard Header Bidder, publishers get access to in-depth, centralized reporting that provides details of the sales across all header-bidding integrations in the system. Advanced analytics give publishers more insight into the bid dynamics, latency speed, and partner performance metrics. Use reports to customize sales strategy to boost advertising income even further.

Grow sales with AdsGard Header Bidder. Allow thousands of digital buyers to bid on impressions, and manifest ultimate control by choosing the most appealing bid.

Preferred deals

High-volume preferred deals with authoritative global buyers AdsGard holistic ad serving SSP provides publishers with unlimited access to the broadest network of best demand sources with beneficial conditions for closing preferred deals. Expect no less than a profitable, fair, safe, and transparent programmatic ecosystem that is exceptionally favorable for exclusive, advertiser-to-publisher programmatic trading. Preferred deals on AdsGard SSP enable publishers to establish their own ad-related requirements, have better control over the price per impression, and receive higher incomes. Fine-tune your private deal's terms, collaborate with premium advertisers directly, and generate the yield that exceeds your expectations with AdsGard SSP!

Inventory Management and Control

Top-performing ad units for premium demand Publishers can now use proprietary data to manage multiple relationships across desktop, mobile, native, and video – everything from a single, all-in-one SSP platform.

Experience granular control over your direct and indirect inventory using selective search, configuring price floors, approving certain demand partners and blacklisting specific ads from being displayed on your website or app.

Manage inventory in real-time, plan your trading strategy using advanced forecasting and close truly profitable deals!

Devices, Channels, Creative Ad Formats

Full Support for Video and Mobile Inventory With AdsGard SSP, digital publishers can offer high-quality ads across screens, operating systems, and channels. Choose the best-performing ads for your audiences among the display, banner, native, text, video, mobile, and innovative ad formats that would look great on any device. AdsGard offers mobile SSP and video SSP to monetize your video and mobile inventory. Attract top-tier media buyers by offering them your premium ad space and drive incredible revenues with minimum efforts!


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