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Header Bidding - Adsgard
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ADVANCED AUCTIONS

ADVANTAGES OF HEADER BIDDING

Enhance ad operations, boost revenue, and improve the user experience
by leveraging the advantages of header bidding.

Maximize Ad Revenue

Unlock maximum revenue potential by offering ad inventory to multiple demand sources.

Higher Fill Rates

Expand your access to diverse demand sources to achieve increased fill rates and decreased unsold inventory

Faster Ad Serving

Unlike the traditional waterfall model, header bidding enables simultaneous ad calls, reducing latency and enhancing ad serving speed

Fewer Discrepancies

Fewer steps lead to fewer discrepancies between the sell-side and buyer-side reports.

Improved UX

Optimize ad-serving and ensures relevant and engaging advertisements for each impression

Increased Transparency

Obtain insight into the ad-serving process, allowing you to monitor bids and select demand partners for each impression

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EFFICIENT SOLUTION

EXPLORE THE BENEFITS
OF PREBID.JS

Prebid.js is the best-standardized tag for header bidding in the industry, and Adsgard officially has permission from the Prebid company to distribute it.

  • Increased Revenue
  • Transparent Auctions
  • Monetization Flexibility
  • Improved User Experience
  • Easy Integration

WHAT ARE THE 3 TYPES OF HEADER BIDDING?

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Client-Side Header Bidding

In this form of header bidding, JavaScript code within the website's header facilitates the auction on the user's device. Demand partners engage in real-time bidding, sending the highest bid to the ad server.

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Server-Side Header Bidding

This takes place on a third-party server, also known as server-to-server header bidding. Server-side header bidding can reduce latency and increase scalability compared to client-side header bidding.

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Hybrid Header Bidding

It combines client- and server-side methods, leveraging the user's device and a third-party server. This approach enhances competition, provides precise ad inventory control, and offers benefits while addressing the drawbacks of both client- and server-side header bidding.

waterfall
AUCTION COMPARISON

Header Bidding vs Waterfall

Waterfall model

An ad-buying method where impressions are offered to one ad network in a predetermined order at a time. If the first ad network rejects the impression, the waterfall passes it on to the following ad network in line.

Header Bidding

It simultaneously offers inventory to multiple demand sources before making calls to ad servers. This process ensures that all demand sources can bid on the impression, leading to higher revenue and increased fill-rate.

Monetize your product
using header bidding!

Feel out the form and get started within 24 hour

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