ADVANTAGES OF HEADER BIDDING
Enhance ad operations, boost revenue, and improve the user experience by leveraging the advantages of header bidding.
Maximize Ad Revenue
Unlock maximum revenue potential by offering ad inventory to multiple demand sources.
Higher Fill Rates
Expand your access to diverse demand sources to achieve increased fill rates and decreased unsold inventory
Faster Ad Serving
Unlike the traditional waterfall model, header bidding enables simultaneous ad calls, reducing latency and enhancing ad serving speed
Fewer steps lead to fewer discrepancies between the sell-side and buyer-side reports.
Optimize ad-serving and ensures relevant and engaging advertisements for each impression
Obtain insight into the ad-serving process, allowing you to monitor bids and select demand partners for each impression
EXPLORE THE BENEFITS
Prebid.js is the best-standardized tag for header bidding in the industry, and Adsgard officially has permission from the Prebid company to distribute it.
- Increased Revenue
- Transparent Auctions
- Monetization Flexibility
- Improved User Experience
- Easy Integration
WHAT ARE THE 3 TYPES OF HEADER BIDDING?
Client-Side Header Bidding
Server-Side Header Bidding
This takes place on a third-party server, also known as server-to-server header bidding. Server-side header bidding can reduce latency and increase scalability compared to client-side header bidding.
Hybrid Header Bidding
It combines client- and server-side methods, leveraging the user's device and a third-party server. This approach enhances competition, provides precise ad inventory control, and offers benefits while addressing the drawbacks of both client- and server-side header bidding.
Header Bidding vs Waterfall
An ad-buying method where impressions are offered to one ad network in a predetermined order at a time. If the first ad network rejects the impression, the waterfall passes it on to the following ad network in line.
It simultaneously offers inventory to multiple demand sources before making calls to ad servers. This process ensures that all demand sources can bid on the impression, leading to higher revenue and increased fill-rate.
Monetize your product
using header bidding!
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